Feb

Going International with Business Card Printing

By media

With the more and more people doing their business globally, it is important to adjust your business tools for a more international audience. One of these investments that must go international is business card printing.

A lot of online business card printing services already offer a global perspective in terms of their business card designs. Having business cards designed and aimed for an international audience increases your ability to do business abroad. People will understand you better, and they can use your business card more effectively in their countries as well.

In addition, this will benefit you by increasing you chances of landing a business deal in different countries since people will understand you and trust you better. If you want to know how to go international with your business card printing designs, here are a few tips that you should know about.

Using ISO standards: The first thing that you must be aware of is the international standards for business cards. Yes, there are actually mutually accepted standards set forth by the international standards office about business cards.

This mostly relates to the standard dimensions that most business card printing processes should set. The ISO standard size for business cards is called the ISO 216 or A8 size of business cards. It has the dimensions 2.913 inches in length by 2.047 inches in height. In metrics, that is 74mm by 52mm. There is also the ISO standard credit card size for business cards. This standard dimension is about 3.370in × 2.125in in size or about 85.60mm × 53.98mm. These sizes can easily be adapted to most countries and can be used for most business transactions.

Country standards: However, if you do business with one or two countries primarily, then you may want to discard the ISO standard size, with a more localized size for the country you are doing business in. For most countries, businesspersons follow a different kind of business card dimension when doing business locally. If you apply this to your own business card, you can localize it giving your business card a better advantage

For European business card dimensions, the most widely accepted size is 85mm × 55mm. For Japan, it is 91mm × 55mm while in China 90mm × 54mm business cards are used. Of course, for Canada and the United States the standard business card dimension is 88.9mm × 50.8mm or about 3.5 × 2 inches. Overall, however, you just have to try to research on the standard dimensions that are in use for the country you are doing business with.

Using different language: Besides your business card international sizes, another thing that you can consider to make your business card go “international” is by using different languages. Again, since you probably may be doing business with one or two main countries, you may want to print your business card in that language.

Do not always assume that English can be understood in most countries. The best way is to print a business card with an English language front, but with a localized language at the back. For example, you can have your usual business card printed in English, while at the back of it, all of your details can be printed in Japanese or Chinese since you do a lot of business with them. Your business contacts will appreciate this effort to go global, and may probably net you a few advantages in doing business with them.

Great! Hopefully you can apply these tips when you start you next batch of business cards. Since most online business card printing services offer printing in different sizes and languages, you will have no trouble in making your international business cards. By using this design strategy, you can turn yourself into a more effective world trader, making business opportunities in different countries. Good Luck!

Learn about the developments in business card printing or online business card printing.

Help answer the question

What business minor should I get in addition to human resource management?
As a psych major I am well aware that my major is useless on its own so I am going to get some background in business by majoring in human resource management. My college also offers seven other business minors, accounting, business administration, economics, international business, management, management information systems, marketing, and personal financial planning. Which of these would be beneficial along with my HRM minor?

Kaye Z. Marks is an avid follower and writer of the developments in the color printing and online printing industries.